BITZ CO.

–Hand-Lettering
–Print Production
–Packing + Shipping
–Direct Sales + Communication
–Web design
–Social Media
–Art Directing
–Product Photography
–Email Campaigns
–Overall brand aesthetic

Bitz Co. was created for fun, but it started out a little less-fun. I was having a hard time and wanted to create some really crude + sassy stuff. Bitz was a play on the word, b*tch… using the z like ZsaZsa Gabor. Once my mind started clearing up, I realized positivity was much more effective and ran with it. It became a joyful representation of everything I love: seventies! warm colors! vegetables! nashville! women!

 
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The logo was inspired by a couple of funky vintage fonts, then lettered to make it my own.
All images were intended to feel grainy and warm, evoking summertime feelings.

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Women make the world go ‘round.

A nice reminder for anyone born to a woman.

Nashville

For the locals.

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Mama Lion

For fierce, loyal, hardworking mamas.

Lion Cub

For boys and girls who love to be loved by their mama.

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You’re Hot.

For when you look in the mirror.

Veggies

For anyone on Team Veggies.

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Through this hobby, I was able to able to learn the ins and outs of owning a small business. Being a One-Woman-Show is as stressful as it is rewarding. I have enjoyed starting a project from scratch, and then launching it into the world—especially when it resonates with other women. “Stop saying Sorry” is the best-selling art print, while “Women Make the World Go Round” is the #1 t-shirt and 1000% truest truth.

My sweet, supportive boyfriend made my booth set-up for local markets BY HAND from my drawings. I have been amazed by the support I have received from Nashville. Although I have closed the shop while we renovate a house, this isn’t the last of Bitz Co! See you soon.
xoxo, Andalyn.